“If it ain’t broke, don’t fix it.” That saying has shaped our approach to shirtmaking for decades. We stick with what works and only tweak what doesn’t. Take our lined plackets: first developed by Max Gitman in the 1940s for U.S. military shirts, they were designed to hold shape without ironing. Over 80 years later, they’re still doing just that—keeping your shirt looking sharp with minimal upkeep #MadeInUSA